Meet the Team

At Patagonia Tech Solutions, experience is the foundation of everything we do.

Our team is made up of passionate professionals with years of proven success across Latin America and the United States. Each member brings deep expertise in their field from web development and SEO to social media, content strategy, and client success.

We’ve worked with businesses of all sizes, helping them grow, transform, and thrive in the digital space. But more than that, we believe in building long-term partnerships. That’s why we combine technical precision with a human approach, listening, adapting, and delivering results that truly matter.

This is the team behind every project we launch. A group of thinkers, creators, strategists, and doers working together to move your business forward.

Marketing Director and Co-Founder

Antonella Gando

With over a decade of experience in digital marketing, media strategy, and e-commerce, Antonella brings a powerful combination of creativity and strategic thinking to Patagonia Tech Solutions.

Her career includes leading roles at renowned media and tech companies across Latin America and the United States, including ESPN LATAM, Futbol Sites, and Redhook Data.

As our Co-founder and Marketing Director, Antonella is the driving force behind our growth strategies, leading full-funnel marketing initiatives and building performance-driven campaigns for clients in diverse industries. Her expertise spans across SEO, paid media (Google & Meta Ads), affiliate marketing, CRM, customer experience strategy, and data-driven analysis.

Antonella’s leadership style is proactive, analytical, and results-oriented. She has successfully managed cross-functional teams and developed tailored strategies that connect brands with their audiences in meaningful ways. Her deep understanding of digital trends and user behavior helps Patagonia Tech Solutions deliver measurable value and long-term impact for every client.

Head of Web Design

Joaquin Herrera

With over 12 years of experience in digital design and UX/UI strategy, Joaquín leads the web design department at Patagonia Tech Solutions with creativity, precision, and a deep understanding of user behavior. His background includes years of working with top agencies and companies across Argentina, Latin America, and the United States, crafting high-impact websites tailored to modern digital demands.

Joaquín is known for combining aesthetic sensibility with technical functionality, ensuring that every site not only looks great, but performs seamlessly. His leadership has helped businesses across diverse industries build digital experiences that drive results and user engagement.

Head of SEO

Martín Quiroga

Martín brings over 15 years of experience in search engine optimization and digital growth strategy. Known for his data-driven mindset and results-oriented approach, he has helped countless brands across the U.S. and Latin America dominate search rankings and drive qualified traffic to their websites.

At Patagonia Tech Solutions, Martín leads our SEO department with a focus on long-term visibility and sustainable online growth. He combines technical SEO, content strategy, and analytics to craft powerful strategies that adapt to every algorithm update and evolving digital trends.

Tech Lead

Tomás Ledesma

Tomás is a passionate developer with more than 12 years of experience building complex systems and solving real-world problems through technology. Known for his creative mind and curious spirit, he’s worked with multidisciplinary teams across Latin America and the U.S., always bringing innovation and technical precision to the table.

At Patagonia Tech Solutions, Tomás leads our development squad with a balance of humor, deep knowledge, and hands-on leadership. Whether it's writing clean code, architecting scalable platforms, or mentoring the next generation of devs, Tomás is the kind of tech lead every team wants.

Head of Social Media

Sofía Valdez

At just 23 years old, Sofía is already making waves in the digital marketing world. With a natural talent for decoding algorithms and building loyal communities, she blends creativity and strategy to drive engagement, growth, and brand love across every platform.

Having started her journey as a content creator and quickly evolving into a digital strategist, Sofía understands social media from the inside out. At Patagonia Tech Solutions, she leads our social media team with a fresh perspective, data-driven thinking, and an intuitive grasp of what makes people click, share, and connect.

Head of Content Strategy

Carla Benedetti

Carla is a content strategist with over a decade of experience crafting digital narratives that connect, inform, and convert. With a background in editorial marketing and brand storytelling, she has led creative content initiatives for clients across Latin America and the U.S., always with a sharp eye for tone, voice, and performance.

At Patagonia Tech Solutions, Carla oversees all things content—from blog strategies and landing pages to brand messaging and campaign storytelling. Her ability to translate complex ideas into clear, engaging messages makes her an essential part of every project we build.

Head of Client Relations

Florencia Acosta

Florencia brings more than 18 years of experience in client relationship management and strategic account leadership. With a background in marketing and business operations across LATAM and the U.S., she excels at building long-lasting relationships and ensuring client satisfaction at every stage of a project.

At Patagonia Tech Solutions, Florencia leads our client success team with empathy, clarity, and a commitment to results. She is the main point of contact for our partners, ensuring their goals are not only met, but exceeded—every step of the way.